Generating a unique product to sell to the public can catapult your small business to greater success. While many small business owners think the product design process is exciting, it's important to remember this process can also be disastrous if not given proper care and attention.

Here are three tips you should keep in mind to ensure you are able to design an effective and realistic product in the future.

1. Think about your product from a real-world perspective.

While it's fun to dream up extravagant and intricate products that your company might sell to the public for a profit, it's important that you take the time to consider your products from a real-world perspective before attempting to convert the design into an actual product.

Manufacturing plays a critical role in the overall cost and availability of your products, so you need to ensure there will be no difficulty manufacturing the individual components that make up your product. It can be beneficial to consult with a manufacturing professional throughout the design process so that you can rest assured knowing that your final product design is a feasible one from a manufacturing standpoint.

2. Don't neglect the design of your packaging.

Too many small business owners get caught up in the design of the product itself and overlook the importance of investing time and attention into the design of the product's packaging. The packaging that will house your product serves as the initial point of contact between the product and a potential buyer.

Without packaging that is creative, eye-catching, and versatile, you will be unable to set your product apart from those of your competitors on retail shelves. Consult with a packaging design specialist throughout the product design process to ensure your product's packaging is as unique and appealing as the product itself.

3. Invest in prototypes.

While the profit margins for many small businesses are slim, you should not forego the expense of creating prototypes during the product design process. Prototypes allow you to see a practical model of your product.

You can then make any alterations that might not have come to your attention otherwise. Making changes to a prototype is more affordable than making changes to an entire series of products in manufacturing, so you should always invest in prototypes as you complete the product design process.

Designing your own products can be exciting, but it can also be disastrous if you don't go about the product design process with a specific plan in mind. Be sure that you understand the challenges associated with manufacturing, you spend time designing the product's packaging, and you invest in prototypes to enhance the success of your product design processes in the future. Contact companies like Redd960Innovations to get started.